Health Communication In Southern Africa: Engaging With Social And Cultural Diversity

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Introduction: Health Communication In Southern Africa; Engaging With Social And Cultural Diversity – Luuk Lagerwerf, , Henk Boer & Herman Wasserman (Eds.)

Part I: Individual And Social Network Factors
1. Condom Use In Tanzania And Zambia: A Study On The Predictive Power Of The Theory Of Planned Behaviour On Condom Use – Merel Groenenboom, Julia van Weert, & Bas van der Putte
– 2. Using Social Network Information To Design Effective Health Campaigns To Address HIV In Namibia – Rachel A. Smith
– 3. Social Capital And Communication On HIV Prevention With Young Adolescents In Kayamandi Township, South Africa – Henk Boer & Tessa A. Custers

Part II: Social Representations and Entertainment Education
– 4. The Portrayao Of HIV/AIDS In Lesotho Print Media: Fragmented Narratives And Untold Stories – Cecilia Strand
– 5. Social Representations Of HIV/AIDS In South Africa and Zambia: Lessons For Health Communication – John-Eudes Lengwe Kunda & Keyan G. Tomaselli
– 6. Edutainment Television Programmes: Tackling HIV/AIDS On The South African Broadcasting Corporation – Viola C. Milton
– 7. Edutainment Radio Programmes: The Importance Of Culturally Relevant Stories – Mia Malan

Part III: Patient Information
– 8. Using Pictograms In A Patient Information Leaflet To Communicate Antiretroviral Medicines Information To HIV/AIDS Patients In South Africa – Ros Dowse.
– 9. Understanding Motion In Static Pictures: How Do Low- Educated South Africans Evaluate Arrows In Health-Related Pictures? – Hanneke Hoogwegt, Alfons A. Maes & Carel H. van Wijk.
– 10. ‘Come, Let Me Show You’: The Use Of Props To Facilitate Communication Of Antiretroviral Dosage Instructions In Multilingual Pharmacy Interactions – Jennifer Watermeyer & Claire Penn.
– 11. Understanding South African Patient Information Leaflets: Readability And Cultural Competence – Daleen Krige & Johann C. De Wet.

Part IV: Supporting People: Practical Approaches To HIV/AIDS Communication
Individual and Social Network Factors
– 12. An Aids Awareness Programme In A Rural Area Of South Africa To Promote Participation In Voluntary Counselling And Testing – Hugo Tempelman & Adri Vermeer.

Patient Information
– 13. The Employment Of HIV Positive Young People For Health Promotion In Higher Education: A Case Studiy Of The Dramaide Health Promoters Project, South Africa – Emma Durden.
– 14. Cell Phones For Health In South Africa – Tanja E. Bosch.


Henk Boer
Henk Boer is Associate Professor in Health Communication and Health Psychology at the Department of Psychology and Communication of Health and Risk at the University of Twente, Enschede, the Netherlands. His main research interests are the applicability of social cognition models in Africa and the development and evaluation of HIV prevention communication, specifically in developing countries.

Tanja Bosch
Tanja Bosch is a lecturer in the Centre for Film and Media Studies at the University of Cape Town, South Africa. Her research interests include youth and new media, health communication, and alternative media practices and processes, including talk radio and community radio.

Tessa Custers
Tessa A. Custers studied in the Master programme Sociology of Culture at the Department of Sociology and Anthropology at the University of Amsterdam, the Netherlands. She graduated in 2007 with a thesis on scripts on appropriate sexual behaviour and on the influence of cultural and social capital on the experiencing of sexuality among young adolescents in Kayamandi Township, where she lived for three months.

Ros Dowse
Ros Dowse is an Associate Professor in Pharmaceutics in the Faculty of Pharmacy at Rhodes University, Grahamstown, South Africa. She graduated from the same university with a PhD in pharmacokinetics. Her current research interests include the development and evaluation of medicines information for low-literate patient populations, the design of visuals to illustrate health information, and health literacy testing in developing countries.

Emma Durden
Emma Durden specialises in Entertainment Education as a scriptwriter/director and project manager. She is a guest lecturer and external examiner at the University of Cape Town and the University of KwaZulu-Natal, South Africa, and consults to a number of NGOs and research organisations.

Merel Groenenboom
Merel Groenenboom (Amsterdam School of Communications Research, ASCoR, University of Amsterdam, the Netherlands) obtained her masters degree in communication science and currently studies Business, also at the University of Amsterdam.

Hanneke Hoogwegt
Hanneke Hoogwegt completed a Bachelor programme in Business Communication and Digital Media and a Research Master in Language and Communication at Tilburg University, the Netherlands. She graduated in 2007 with a thesis on the interpretation of abstract elements in pictures in health-related intervention materials aimed at low-literate audiences in South Africa.

Daleen Krige
Daleen Krige is a lecturer in the Department of Communication Science, University of the Free State, Bloemfontein, South Africa with a PhD in Communication Science. Apart from health communication, she is also keenly interested in languages and theatre and has extensive experience as a medical writer in the pharmacological research environment.

John-Eudes Lengwe Kunda
John-Eudes Lengwe Kunda is a PhD student in Culture, Communication and Media Studies at the Center for Culture, Communication and Media Studies, University of KwaZulu-Natal, South Africa. He is also seconded to the London School of Hygiene and Tropical Medicine as a commonwealth scholar. His research interests are in the fields of culture, communications, health promotion, medical anthropology and epidemiology for planning.

Luuk Lagerwerf
Luuk Lagerwerf (PhD, Tilburg University, the Netherlands) is an Associate
Professor at the Faculty of Arts of VU University Amsterdam, the Netherlands. Prior to this he worked as an assistant professor at the universities of Utrecht and Twente. His research interests include marketing communication, persuasion, and journalism.

Alfons Maes
Alfons Maes is a full Professor in the Department of Communication and
Information Sciences, Faculty of Humanities at Tilburg University, the Netherlands. His work includes research on the design of multimodal documents in different communicative domains, including advertising, health communication, instructive communication and websites.

Mia Malan
Mia Malan is a journalist and media trainer. She is a PhD student in Media Studies at the University of Stellenbosch, South Africa. She headed media programmes for the media develop organisation Internews Network, in Kenya, Namibia and the US, and served as the organisation’s Senior Health Journalism Advisor from 2005-2008. Ms. Malan is the 2009 Knight International Health Journalism Fellow in South Africa, where she’s working with local media on reporting health policy.

Viola Milton
Viola Candice Milton (PhD, Indiana University, Bloomington, USA) is a senior lecturer in the Department of Afrikaans at the University of Pretoria, South Africa. She completed her PhD dissertation, on representations of HIV/AIDS and people living with AIDS in South Africa, at Indiana University in 2005. Her current project, entitled The televised public sphere: Afrikaans television and identity formation, looks at the impact of Afrikaans television on identity formation in Afrikaans communities.

Claire Penn
Claire Penn is the founder of the Health Communication Project and holds an
endowed Chair in the Discipline of Speech Pathology and Audiology at the
University of the Witwatersrand, Johannesburg, South Africa. She has a special
interest in health communication research in multilingual and multicultural contexts, as well as in ethical and cultural issues.

Bas van den Putte
Bas van den Putte is Senior Associate Professor in Health Communication and
Commercial Communication at the Amsterdam School of Communications
Research (ASCoR) at the University of Amsterdam, the Netherlands. His main
research interest is health communication, specifically development and evaluation of mass media health campaigns.

Rachel Smith
Rachel A Smith (PhD, Michigan State University) is an assistant professor in the Department of Communication Arts & Sciences and member of the Center for Infectious Disease Dynamics at the Pennsylvania State University. She directed a research arm, Community Characteristics and Networks, aimed at evaluating the Presidential Plan for AIDS Relief (PEPFAR) in Namibia. Her research focuses on how communication serves to facilitate and is shaped by social phenomena’s influences on health message diffusion and behavioral adoption in both domestic and international contexts.

Cecilia Strand
Cecilia Strand is a PhD candidate at the Department of Media and Communication Science at Uppsala University, Sweden. Between 2003-2007 she worked in Lesotho and Namibia on HIV/AIDS and communication-related issues. Her dissertation will focus on HIV/AIDS in the field of mass media in Southern Africa.

Hugo A. Tempelman
Hugo A. Tempelman is a medical doctor and CEO of Ndlovu Care Group, a nonprofit healthcare organisation in the township area of Elandsdoorn, 160 km north of Pretoria, South Africa. He is also visiting professor in Education and Health Care in Resource-Poor Settings at the Faculty of Social and Behavioural Sciences and at the Faculty of Medicine of Utrecht University, the Netherlands.

Keyan G. Tomaselli
Keyan G. Tomaselli is a Senior Professor of Culture, Communication and Media Studies. He has served on the Minister of Health’s Advisory Committee on HIV/AIDS and STDs and developed the Beyond Awareness Campaigns instituted by the Department in the 1990s. He is currently research Director of the Centre for Culture, Communication and Media Studies (CCMS), University of KwaZulu-Natal, South Africa. His research interests and expertise are visual anthropology, cinema, semiotics, and the philosophy of health communication.

Adri Vermeer
Adri Vermeer (PhD) is professor emeritus in Special Education at the Faculty of Social and Behavioural Sciences of Utrecht University, the Netherlands.

Herman Wasserman
Herman J. Wasserman (D.Litt., Stellenbosch University) is a Senior Lecturer in Journalism Studies at the University of Sheffield (UK), and a visiting Associate Professor Extraordinary at Stellenbosch University, South Africa. His research interests include global journalism ethics, journalism in emergent democracies and media, culture and society in Africa.

Jennifer Watermeyer
Jennifer Watermeyer is a speech-language pathologist and a researcher at the
University of the Witwatersrand, Johannesburg, South Africa. She has an interest in communication processes in multicultural healthcare interactions and her PhD focused on pharmacist-patient interactions in an HIV/AIDS context.

Julia van Weert
Julia van Weert is Assistant Professor in Health Communication at the Amsterdam School of Communications Research (ASCoR) at the University of Amsterdam, the Netherlands. After having graduated in Sociology (health care & management), and having obtained a PhD in Health Psychology, her research interest has become health communication.

Johann de Wet
Johann C. de Wet is professor and current chairperson of the Department of
Communication Science at the University of the Free State, Bloemfontein, South Africa. He holds a doctorate in literature and philosophy, specialising in Communication Science, from the University of South Africa in Pretoria, South Africa. Much of his research output has focused on persuasive communication and general communication theory. Professor De Wet is the founding and current editor of Communitas, a South African accredited academic journal on community communication and information impact.

Carel van Wijk
Carel van Wijk has a position as associate professor of discourse studies at the faculty of Humanities at Tilburg University, the Netherlands. He is a psycholinguist with a special interest in the conceptual processes of writing, the analysis of text structure within the framework of Rhetorical Structure Theory, and the persuasive effects of document design variants.

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