ISSA Proceedings 2014 – Gender And Generative Argument: Locating The National Women’s History Museum In The Landscape Of Public Memory

• by: Roseann M. Mandziuk - Department of Communication Studies, Texas State University, USA

Abstract: Historical memory is mediated through public argument that determines which histories are celebrated or silenced. This essay examines the effort of the National Women’s History Museum [NWHM] to establish a significant physical site in Washington, D.C. by exploring in close detail how the case for women’s history that NWHM addressed to the U.S. public developed by focusing in particular on the initial arguments that circulated when the Museum was founded in 1996.

Keywords: commemoration, generative argument, National Women’s History Museum, public memory, women, women’s history

1. Introduction
Among the questions relevant to how historical memory is mediated through public argument, examining whose story is articulated as important, what aspects of history are deemed to deserve a monument or museum at a given time, and why certain aspects of a cultural history are commemorated are significant points of inquiry. In essence, publics argumentatively negotiate what constitutes our “public memory,” designating people, events, and actions that are deemed worthy of remembrance. In particular, the intersection of gender ideologies with the processes of commemoration is a primary locus of rhetorical controversy. Read more

ISSA Proceedings 2014 – An Epistemic Theory Of Argumentation For Intercultural Argumentative Dialogues

• by: Danny Marrero Avendaño - Department of Humanities, Universidad Jorge Tadeo Lozano, Bogotá, Colombia

Abstract: In scenarios of legal pluralism, adjudicators cannot always generalize their cognitive standards because some of the reasons put forward only make sense in a cultural context. How can the adjudicators assess arguments that make sense in a culturally different worldview? The answer for this should include a method for the evaluation of the culturally-dependent arguments. I will evaluate the main theories of epistemic justification looking for the most compelling answer for this question.

Keywords: Epistemological theories of argumentation, legal pluralism, argumentation in intercultural scenarios, theories of justification, adjudication

1. Introduction
I believe that scenarios of legal pluralism pose certain question to theories of argumentation. Broadly speaking, scenarios of legal pluralism are either legal communities where the cultural diversity of their populations is legally recognized and protected such as Australia (Mabo and Others v. Queensland 1992) Canada (Canadian Multicultural Act 1985) or Colombia (Const. 1991), or international tribunals where legal agents (e.g., judges, juries, prosecutors, defendants, witnesses, and so on) belong to culturally differentiated groups (Cryer 2007; Kelsall 2009). In scenarios of legal pluralism, some of the conflicts involve members of culturally differentiated groups who justify their allegations with arguments that only make sense in the culture to which they belong. If the adjudicator does not share the same cultural worldview as the parts under litigation, how can he/she come to make a decision determining the parties’ rights and obligations? Read more

ISSA Proceedings 2014 – Argumentation In Bulgarian Political Virtual Forums And Social Networks

• by: Ivanka Mavrodieva, Department of Rhetoric, Sofia University, Bulgaria

Abstract: This study examines specific features of the argumentation in virtual political forums and social networks. The subjects of research are political forums and Facebook groups as a part of the civil protests in Bulgaria over the period of two years (2012-2013). The main goal is investigation on arguments used by Bulgarian citizens in virtual dialogues, appropriateness and effectiveness of argumentation. The second goal includes survey of specific verbal, visual and multi-modal arguments used in the social networks.

Keywords: argumentation, visual and multi-modal arguments, political virtual forums, social networks

1. Introduction
The new Bulgarian state has reached 135 years of independent history and form of government since 1879. From 1945 to 1991 (during socialism) the form of government was a specific kind of republic (the People’s Republic of Bulgaria). The Constitution from July 1991 states that Bulgaria is a parliamentary representative democratic republic. The multi-party system was established after 45 years of socialist and totalitarian government. A transition towards a pluralistic and democratic society is taking place.

Bulgarian political communication plays a role in the civil society; it continues to be a function of the state institutions and political parties. Political and civil rhetoric practices and influence have immensely grown during the Bulgarian civil protests and demonstrations (1989, 1990, 1996–1997). Political communication has transformed since 2010 and Bulgarian citizens vow their demands in more definite forms combining direct, media and virtual channels. Bulgarian citizens largely use the Internet as a tool for increased social activities in the civil society. The participants in the protests in Bulgaria (2012–2013) use Facebook as an instrument of civic activity and acceleration of the protests. The protesters use Facebook as virtual tribune and Internet forums as virtual discussions where they raise topics and conduct dialogues. Read more

ISSA Proceedings 2014 – The Role Of “Ethos” In Presidential Argument By Definition

• by: Maureen C. Minielli - Department of Communications & Performing Arts, City University of New York, USA

Abstract: This paper examines “ethos” in conjunction with an orator’s use of argument by definition. Scant research exists regarding the use of definition in an oratorical situation by a notable figure holding a position of power. This paper argues that the American president’s position and institution are additional elements of ethos that may enhance or detract from his ability to successful employ a definition of “x.”

Keywords: ethos, American president, argumentation, persuasion, definition, argument by definition

1. Introduction
Ragsdale & Theis III (1997, p. 1281) point out that research on the American presidency as an institution embraces a long-standing position that the “key feature of the office is the president” and that these studies often focus on “how presidents differ – in personality, leadership, and decision-making.” This paper shifts the focus toward the Office and Institution of the American Presidency as an extension of how presidents employ argument by definition and its subsequent implications for the concept of ethos.

Substantial literature exists about the role of ethos in the fields of argumentation and rhetoric, political science, history, and philosophy, among others, but scant research exists regarding the use of definition in an oratorical situation by a notable figure holding a noteworthy, powerful position of leadership. This paper rectifies that oversight be examining definitional usage based from the perspective of the office, or the daily job, and institution, or the storied, gloried executive branch, of the American presidency.

This paper confects ideas, theories, and positions from the communication studies, political science, political theology, philosophy and comparative literature disciplines, particularly the works of Lee Sigelman, Ruth Amossy, and David Zarefsky, to examine how presidents extend beyond defining “x” via their personal ethos, to the American presidency’s office and institution as additional definitional means in order to obtain their intended objective. It begins with a review of the difference between argument from definition and argument by definition. It then summarizes what is known about the President as a definer before examining argument by definition from the office and institutional standpoints. The paper concludes with positive and negative implications when definitions of these types are engaged. Read more

ISSA Proceedings 2014 – Euro: Past Arguments For The Contemporary Debate On European Currency

• by: Silvia Modena - School of Language and Literature, Interpretation and Translation, Department of Languages, Literatures, and Modern Cultures (LILEC),University of Bologna , Italy

Abstract: My paper aims to investigate the debate on European currency and the connection between two different rhetorics: one emerged during the last French presidential election in 2012 and the other occurred during the transition from franc to euro in 1998-2002. My paper underlines that the contemporary crisis of the European monetary construction has been represented by some types of arguments emerged when euro was proposed, on 1998. I explore the relation between definition and argumentation.

Keywords: argumentation in discourse, definition, discourse analysis, euro, French language, presidential election.

1. Introduction
My contribution will first expose a short history of the European currency so as to underscore the principal and more recent steps of the euro. A place will be given to the confidence value of the European money which is one of the main items of the related debate. Later on, I will show two main characteristics of the corpora that I analysed: the discursive nature of the construction of the euro transition and the two different political and economical periods of time in France (2002 and 2012) covered by data in my hand. After this comment, I will introduce the theoretical framework of my analysis based on the idea of the argumentation as a call-back mechanism: some argumentative designations, used during the latest French presidential election linked to the euro crisis, recall the previous debate on euro. I will express and explain this circularity through some examples. I will then conclude looking at the semantic intersection between argumentation and lexicon. Read more

ISSA Proceedings 2014 – The Agentive Approach To Argumentation: A Proposal

• by: Douglas Niño & Danny Marrero, Department of Humanities, Universidad Jorge Tadeo Lozano, Bogotá-Colombia

Abstract: This paper outlines an agent-centered theory of argumentation. Our working hypothesis is that the aim of argumentation depends upon the agenda agents are disposed to close or advance. The novelty of this idea is that our theory, unlike the main accounts of argumentation, does not establish a fixed function that agents have to achieve when arguing. Instead, we believe that the aims of argumentation depend upon the purposes agents are disposed to achieve (agendas).

Keywords: Agent, agent centered theory of argumentation, function of argumentation

1. Introduction
The main goal of this paper is to outline an agent-centered theory of argumentation. Our working hypothesis is that the aim of argumentation depends upon the agenda agents are disposed to close or advance. The novelty of this idea is that our theory, unlike the main normative accounts of argumentation (i.e., rhetorical, dialogical and epistemological theories of argumentation), does not establish an a priori function that agents are expected to achieve when arguing. Instead, we believe that the aims of argumentation depend upon the purposes agents are disposed to achieve (i.e., their agendas). The problem with fixing an a priori function for argumentation is that some argumentative practices do not fit into the proposed end. Our concern is that when an agent does not aim for the fixed function of argumentation, his/her argumentative practice could be misunderstood or overlooked. That is why our agentive theory suggests that the agendas agents are disposed to close or advance by means of argumentation determine the goal of such communicative activity. If our intuitions are right, our account shows some promise understanding of a broader diversity of argumentative practices than each of the normative theories of argumentation individually considered. Read more