ISSA Proceedings 2010 – Enthymemes Of Relation And National Legitimation: Argument And Tombs Of The Unknown

• by: Carole Blair - University of North Carolina at Chapel Hill, V. William Balthrop - University of North Carolina at Chapel Hill & Neil Michel - Axiom PhotoDesign, Davis, California

1. Introduction
Rhetorical practice has been retheorized in recent years to include not only linguistic and visual signs, but also material places and objects. Rhetorical studies of places and/or objects, such as quilts, gravestones, coffee houses, markets, parks, cityscapes, museums, and monuments, have made the claim repeatedly that objects and built environments may be just as rhetorical as words (Biesecker, 2002; Blair, 1999; Blair, 2001; Blair & Michel, 2000; Blair & Michel, 2007; Dickinson, 1997; Dickinson, Ott, & Aoki, 2005; Dickinson, Ott & Aoki, 2006; Gallagher, 1999; Gallagher, 2004; Zagacki & Gallagher, 2009). These claims have prompted Ott and Dickinson (2009), in an important recent synthesis, to take the position that “visual rhetoric in everyday life is not merely visual; it is not only an effect of the eye or a consequence of cognition” (p. 397). Simply put, visual images, and even more importantly objects and places, cannot be reduced to the ocular.

Claims about the argumentative character of place have been less plentiful, but the parallel seems to us reasonable. Indeed, we argued at the last ISSA conference that places have argumentative “potency” and, as Dickinson and Ott also suggest, that their character cannot be contained “merely,” within the visual (Blair, Balthrop, & Michel, 2007, p. 146). Still, what remains unclear is how objects or places take on argumentative force, how they accrete to themselves the capacity to argue a case to those who encounter or traverse them. We have proposed more recently that to treat “commemorative places as themselves rhetorical” is not to deny the “significance of the supplementary rhetoric that a place may give rise to, and that in turn reinterprets or reperforms the place.” We maintained, furthermore, that “juxtapositions of the material (physical place) and its circulations,” such as speech, ritual, journalistic accounts, and so forth, allow us to better understand the rhetorical dimensions of commemoration (Balthrop, Blair, & Michel, 2010, p. 172). Here we take up this suggestion more directly in analyzing the articulations of national Tombs of the Unknown Soldier (or Unknown Warrior) with public, press, and government discourses; ceremonial events; symbolic geographies; and cultural allusions and mythoi. Our reason for doing so is to show specifically how an argument is forged, in a particular historical moment, by a commemorative place in its articulations with these other cultural practices (e.g., Grossberg, 1992; Grossberg, 1997).[i] That is, while it may seem clear that places “speak,” we try to establish how they may speak argumentatively. Importantly, of course, the mediating rituals, speech, media accounts, and interpretations do not remain stable, so the argument made by a place certainly will change with its different circulations and articulations historically. Read more

ISSA Proceedings 2010 – Logic In The Pragma-Dialectical Theory

• by: J. Anthony Blair - Centre for Research in Reasoning, Argumentation and Rhetoric - University of Windsor

1. Introduction – Logic in the Pragma-Dialectical Theory [i]
Over the past fourteen years the proponents of the Pragma-Dialectical[ii] approach to argumentation have devoted the lion’s share of their efforts to working out in detail how the rhetorical properties of arguments and argumentation can be accommodated within their pragma-dialectical framework. By now, the dialectical and rhetorical properties of arguments have been theoretically integrated to their satisfaction (see van Eemeren and Houtlosser 2009, van Eemeren 2010). Thus, of the classical triad – logic, dialectic and rhetoric – two members have been accounted for in the theory. What, one might ask, of the third member: logic?

In the early development of the Pragma-Dialectical approach, its authors saw themselves as needing to differentiate their dialectics-oriented program from the then-dominant paradigms of logic and rhetoric (see van Eemeren & Grootendorst 1984 [Speech Acts in Argumentative Discussions], hereafter SAAD, pp. 12-13, 16). Even in the latest version of the theory, the authors are critical of the Perelmanian approach, representing a certain take on rhetoric, and the Toulminian approach, representing a certain take on logic (see van Eemeren & Grootendorst 2004 [A Systematic Theory of Argumentation], hereafter STA, pp. 44-50). They have, however, come to terms with at least some features of rhetoric, namely those that clearly can and do play a role within argumentative discussions aimed at resolving a difference of opinion in a reasonable way. The time has come, I contend, for the proponents of the Pragma-Dialectical approach to undertake the effort of sorting out with similar care their conception of logic and its role in their theory. Read more

ISSA Proceedings 2010 – Argumentation And Contemporary Concerns For Justice: Shifting Focus From The Universal Audience To The Common Good

• by: George Boger - Canisius College

1. Concern for justice underpinning the argumentation movement
The modern argumentation movement, richly combining new rhetoric with currents of informal logic, pragma-dialectics and dialogue logic continues to be inspired by two humanist concerns – to empower human beings by liberating them from the regime of Cartesian rationalism and to promote justice. When we look back to the modern progenitors of our movement, we distinctly hear Perelman, Toulmin, and Hamblin rail against oppressive formalism and to promote the liberating dynamics of democratic deliberation. Perelman writes that “we combat uncompromising and irreducible philosophical oppositions presented by all kinds of absolutism” (Toulmin 1969, p. 510) and that “[argument] strength is appraised by application of the rule of justice: that which was capable of convincing in a specific situation will appear to be convincing in a similar or analogous situation” (Toulmin 1969, p. 464). The new rhetoric “constitutes a break with a concept of reason and reasoning due to Descartes which has set its mark on Western philosophy for the last three centuries” (Toulmin 1969, p. 1). And since no one deliberates and argues what is God-given necessary or self-evident, “all thought becomes human and fallible … knowledge thus ceases to be impersonal because every scientific thought becomes a human one, i.e., fallible, situated in and subjected to controversy” (Toulmin 1982, p. 159). Toulmin’s social history of logic locates an origin of oppressive rationality in the Peace of Westphalia that generated “a poisoned chalice: intellectual dogmatism, political chauvinism, and sectarian religion formed [a single ideological package]” (Toulmin 2001, p. 158). Toulmin also cautioned against any God’s-eye-view (Toulmin 1958, pp. 184-185). Hamblin declared that “what is, above all, necessary is to dethrone deduction from its supposed pre-eminent position as a provider of certainty” (Hamblin 1993, p. 250). Read more

ISSA Proceedings 2010 – On The Priority Of Epistemic Rationality

• by: Patrick Bondy - McMaster University

1. Introduction
One influential way to think about arguments is the following: an argument consists of premises asserted in support of an asserted conclusion; the purpose of arguments is to rationally persuade their audience of the truth of their conclusions; good arguments are those that achieve their purpose. On this picture, in order for an argument to achieve rational persuasion, its premises must be rationally acceptable to the participants in the argument, and it must be rational to think that the premises support the conclusion. And, if we take the type of rationality relevant to the assessment of arguments to be epistemic rationality, then the theory of epistemic rationality becomes directly relevant to the theory of argument.

What I want to do in this paper is to try to show that epistemic rationality is not a matter of believing in such a way as to maximize the likelihood of achieving our epistemic goals. If it were, then epistemic rationality would be a species of practical rationality. But it cannot be a species of practical rationality, because it is prior to practical rationality. It follows that epistemic rationality is not a matter of achieving our epistemic goals.
In the context of the theory of argument, it is particularly important to see that epistemic rationality is not a matter of believing so as to achieve our epistemic goals: if it were, then for an agent who does not care about achieving an epistemic goal, nothing would count as epistemically rational or irrational. It would then follow that for a subject who lacked an epistemic goal, no arguments could count as good or bad. An epistemic approach would have nothing to say about arguments in such cases. I take it that that would be the wrong result, and a serious mark against the epistemic approach to argument evaluation, because the goodness or badness of arguments should not depend on whether people have an epistemic goal. Read more

ISSA Proceedings 2010 – Implicitness Functions In Family Argumentation

• by: Antonio Bova - University of Lugano, Switzerland

1. Introduction
Argumentation is a mode of discourse in which the involved interlocutors are committed to reasonableness, i.e. they accept the challenge of reciprocally founding their positions on the basis of reasons (Rigotti & Greco Morasso 2009). Even though during everyday lives of families argumentation proves to be a very relevant mode of discourse (Arcidiacono & Bova, in press; Arcidiacono et al., 2009), traditionally other contexts have obtained more attention by argumentation theorists: in particular, law (Feteris, 1999, 2005), politics (Cigada, 2008; Zarefsky, 2009), media (Burger & Guylaine, 2005; Walton, 2007), health care (Rubinelli & Schulz, 2006, Schulz & Rubinelli, 2008), and mediation (Jacobs & Aakhus, 2002; Greco Morasso, in press).

This paper focuses on the less investigated phenomenon of argumentative discussions among family members. More specifically, I address the issue of the implicitness and its functions within argumentative discussions in the family context. Drawing on the Pragma-dialectical approach to argumentation (van Eemeren & Grootendorst, 1984, 2004), the paper describes how the implicitness is a specific argumentative strategy adopted by parents during dinner conversations at home with their children.

In the first part of the paper I will present a synthetic description of the basic properties of family dinner conversations, here considered a specific communicative activity type[i]. Subsequently, the current landscape of studies on family argumentation and the pragma-dialectical model of critical discussion will be taken into account in order to provide the conceptual and methodological frame through which two case studies are examined. Read more

ISSA Proceedings 2010 – Stylistic Devices And Argumentative Strategies In Public Discourse

• by: Lilit Brutian - Yerevan State University, Armenia

As the famous discourse analyst Norman Fairclough states, “it is time social theorists and researchers delivered on their promissory notes about the importance of language and discourse in contemporary social life” (Fairclough 2003, p.204).

The aim of the paper is to analyse the use of the major stylistic devices and argumentative strategies in public discourse, in particular, to reveal the frequency of their use in the given genre of speech. The research questions are: a) whether the use of stylistic devices and argumentative strategies is determined by the subject of the speech, b) whether it is determined by gender differences, c) whether there are typical “male” and “female” devices and strategies. As the material for investigation was taken “Contemporary American Speeches” (Johannesen 2000). Following I. Galperin’s idea that “the necessary data can be obtained by means of an objective statistical count based on a large number of texts” (Galperin 1991, p.332), we have used the methods of statistical and corpus-based analyses, as well as the method of comparative analysis.

First, a general statistical and comparative analysis has been made. The total number of speeches is 53, among them 34 speeches belong to males, whereas 19 speeches to females, that is 63 percent of speeches belongs to males vs 37 percent of female speeches. According to the subject of speech, the distribution of the figures is as follows:
concerns of minorities: 9/7m, 2f [i]
military and foreign policy: 8/7m, 1 f
technology and the environment : 8/6m, 2f
economic and social issues: 7/6m, 1f
the political process: 7/4m, 3f
contemporary morals and value: 7/3m, 4f
concerns of women: 7/1m, 6f. Read more