ISSA Proceedings 2010 – Commemoration And Controversy: Negotiating Public Memory Through Counter-Memorials

• by: Roseann M. Mandziuk - Texas State University – San Marcos

Public memory continually is negotiated via competing frames of understanding such as forgetting, denial, repression, trauma, recounting and repositioning. As Stephan Feuchtwang (2006) insightfully notes, “public memory” consists of “both result/product as well as process – powers and activities of creating and erasing archives, of commemorating or denigrating or worse negating people or events, and of recording and ignoring narratives in chronicles, histories, and myths” (p. 176). Within the complexities of public discourse and argument, memorials often are established that commemorate a particular thread of memory. Such statues, monuments, and other objects are designed and located in public to communicate a set of values and an official version of the past. Yet, in response to such public memorials, art and objects often are located or circulated that challenge the dominant discourse about history and remembrance.

These “counter-memorials” – sometimes also called “antimemorials” and “counter-monuments” – function as sites of contestation, locating arguments in the public sphere that seek to discount, amend, or re-inscribe the past in alternative ways that directly challenge the idea that a single public memory is possible. In this essay I examine a variety of potential means for theorizing the rhetorical dimensions of the “counter-memorial,” and ultimately suggest a theoretical path through the works of Kenneth Burke as a significant foundation for understanding public memory debates. This essay then examines the rhetorical form of the “counter-memorial” by analyzing several key instances of the establishment of this oppositional discourse in public spaces. Read more

ISSA Proceedings 2010 – Rhetorical vs. Syllogistic Models Of Legal Reasoning: The Italian Experience

• by: Maurizio Manzin - University of Trento, Italy

1. Introduction
The aims of this paper are (1) to outline the historical path that gradually led to the formation of a meta-discursive space founded upon argumentative accounts in Italian jurisprudence after the end of the Second World War, but without entering into detailed criticism of these accounts and their applications; (2) to identify, within such space, a peculiar approach (at once metaphysical and practice-oriented) which started from some universities in North-East Italy (Padua, Trento, Verona, Trieste). Following the basic studies of Francesco Cavalla, this approach has to date produced a research centre (CERMEG: Research Centre on Legal Methodology) and numerous scientific and experimental initiatives. Its representatives are known in Italy for their activities in the specific field of legal rhetoric – that is, the rhetorical method applied to legal reasoning – and for their cooperation with lawyers’ associations.

2. An historical reconstruction of Italian Jurisprudence after the Second World War
After the Second World War and the experience of legal positivism as an instrument of political coercion, the world’s ideological division in two opposing blocs – liberal-democrat and social-communist – produced in Italian jurisprudence an antagonism between proponents of natural law (understood as a limit to the state’s power) and those favourable to legal positivism (understood as a guarantee of the rule of law). The tradition of legal thought connected with neo-idealism, and considered excessively compromised with the fascist regime, disappeared. The phenomenological, existentialist and intuitionist currents of philosophy that developed between the two world wars resisted precise translation into the terms of legal philosophy. Curiously, the new supporters of legal positivism, all connected with the Turin School founded by Norberto Bobbio, mainly relied on the logical neo-empiricism of the Vienna Circle, despite the already ongoing crisis of neo-positivism. As a consequence, the theoretical and methodological formalism distinctive of nineteenth-century legal positivism and Kelsenian theory continued to characterize Italian jurisprudence, encountering only very weak opposition (also political) from the supporters of natural law. Read more

ISSA Proceedings 2010 – Argumentation, Debate And Refutation In Contemporary Argentine Political Discourse

• by: Roberto Marafioti - Universidad de Buenos Aires, Argentina

1. Introduction
My presentation deals with political discourse but also refers to the theory of argumentation, policy theory and political debate. It has four points, apart from the introduction, the first point points out the history of a conflict in Argentina between government and the farmers lobby. The second point is a theoretical one and it is referred to in the “argumentative turn”. The third point deals with the rhetoric and the concept of ethos. The fourth point tries to connect the Rhetoric with political discourse and the fifth point, the theory with the speeches of the President to show how she managed the ethos and the problems she has had to face in order to become credible. The end is the Conclusion in which I try to synthesize the mistaken attitudes that led her to the present situation in which she has been involved for some years.

I would like to present some general thoughts about multi disciplinary and multi dimensional approaches illustrated by some examples of the present political debates in Argentina.
One often uses multi disciplinary in order to characterize approaches where clearly separated disciplines are involved, such as linguistics, sociology and politcal theory, or as in my work, politics and rhetoric.
Why do I consider this multi disciplinary and multi dimensional approach to be preferable to a more mono dimensional approach? The reason is that if one wants to study and clarify a complex phenomenon of verbal as well as of non-verbal nature, like political discourse, in a better and more comprehensive way, it is necessary to add different viewpoints. The complexity of the subject, as in this case, connected with political power leads to breaking down some of the boundaries, considered as ‘artificial’, between different disciplines. In this context, eclecticism can be understood as the practice of selecting what seems best and more fruitful from several sets of concepts, beliefs or theories.
A researcher who wants to work with social discourses is always in permanent danger of being trapped in uncontrolled eclecticism. This is a danger in which a discourse researcher must be particularly aware of. Uncontrolled eclecticism means that one keeps in  consideration different perspectives without evaluating in which way they can match and how different terminologies can be unified. Read more

ISSA Proceedings 2010 – Presidential Arguments In Post-Soviet Russia: An Enthymematic Return To National Identity As Argumentation Of Citizenry?

• by: Noemi Marin & David Cratis Williams - Florida Atlantic University

1. Introduction
In the first decade of the 21^st century, Russian Federation has re-emerged as a most important political and economical participant in current global times, but also rhetorically a most successful case of redefinition of national identity. During Vladimir Putin’s presidency and continued through Dimitri[i] Medvedev’s current lead, public Russian discourse actively re-affirms and re-constructs relationships with topoi of  national identity, history in its large span of past, present and future, and with nationalist and authoritarian valences for its new Russian (former Soviet) citizens. In a world full of political dilemmas and debates over global or/over domestic issues, Putin and Medvedev’s rhetorical and political actions highlight the importance of redefining Russian citizenship and democratic values on basis of national(ist) pride and culturally-specific definitions of ‘sovereign democracy.’[ii]

As recent political analyses recognize (Aron, 2007; Hale & Colton, 2010; Linan, 2010), whether delivered by Putin till 2008 or by Medvedev since that time, Russian Presidential discourse   presents its citizens effective cultural and political arguments that glorify the traditions and exceptional history of the pre- and Soviet past, reposition the geo-political role of the country, redefine state-nation with a vertically empowered political structure, and delineate political relationships with the West and with the world as a whole.[iii] Russian citizens are called to engage politically, emotionally, and of course, pragmatically by aligning with (the) proposed set of political and cultural narratives that explain and enhance the (re)building of the Russian Federation from past to future through current times. And as a result, recent polls (Hale & Colton, 2010) show that most Russians consent the country has found its identity and voice again as a nation of power and redemption, proud of its  pre-, Soviet and post-Soviet past, vigorously optimistic for its future and its role in the world! Read more

ISSA Proceedings 2010 – Is Natural Selection A Tautology?

• by: Fátima Masot-Conde - Universidad de Sevilla

1.  Introduction
Many people, when I suggest that the Natural Selection theory may be incomplete, look at me in surprise and reproach me for rejecting evolution, believing that I fail to accept that complex forms of life arose out of other simpler ones. I should say, to reassure you, that I am a convinced evolutionist. This reaction, however, shows that both terms, “evolution” and “Natural Selection”, are seemingly mistaken, understandably, since both come from the same theory of evolution by Darwin. But fact and explanation are different things, and for those people’s sake I should stress the difference:  evolution is the fact, the speciation phenomenon of the variety of species that we find with a common origin, and yes, it is a fact, or at least that is how I see it, after the overwhelming fossil evidence (Foley, 2010; Hunt, 1997). But there are many ways of explaining that fact, and Natural Selection, despite its relevance, is just one of them.

Yes: Natural Selection is just the peculiar and personal explanation that Darwin gave to evolution, which can be condensed in the well-known “struggle for survival” and “survival of the fittest” arguments. In this paper I present a critique to this philosophy of evolution, which does not mean that I question either the evolution or the correctness of Natural Selection. Read more

ISSA Proceedings 2010 – Persuasive Definitions In Ethical Argumentation On Abortion

• by: Simona Mazilu - Dunărea de Jos University of Galaţi, Politehnica University of Bucharest

1. Introduction
Disputants in the abortion debate employ persuasive definitions of the notions abortion and fetus to plead a pro-life or a pro-choice cause. Pro-lifers define abortion as an “unspeakable crime” or as a “deadly sin” and the fetus as “an innocent human being” or “a person from the moment of conception” while pro-choicers define abortion as “an operation performed to end an unwanted pregnancy” and the fetus as a “newly implanted clump of cells” or a “potential human being”.

This paper [i] is concerned with the dialectical and rhetorical effects of the use of persuasive definitions in ethical argumentation on abortion. Using the pragma-dialectical framework (van Eemeren and Grootendorst 1984, 1992, 2004) within which persuasive definitions may be viewed as a form of strategic maneuvering (Zarefsky 2006), I will show that in ethical argumentation on abortion persuasive definitions mainly function as rhetorical means by which the parties convey an attitude of approval or disapproval of abortion and attempt to gain the audience’s adherence to one position or another. The paper is structured as follows: in section 2 I briefly review some of the most known approaches to persuasive definitions that have been instrumental in the analysis of persuasive definitions in the abortion debate; in section 3 I examine the persuasive definitions used in some excerpts of pro-life and pro-choice argumentative texts focusing on the effects intended by the arguers. Read more