ISSA Proceedings 2002 – Discursive Collisions: A Reading Of “Ellen’s Energy Adventure”

• by: V. William Balthrop - University of North Carolina & Carole Blair - University of California Davis Washington Center

Located near the center of Walt Disney World, near Orlando, Florida, is the 550-acre Epcot Center. Epcot, thematically evocative of a world’s fair (Nelson, 1986), is comprised of two major elements. The first of these is World Showcase, which includes eleven pavilions representing what the 2002 Birnbaum’s, the “official guide” to the Disney World themeparks, characterizes as “Disney conceptions about participating countries in remarkably realistic, consistently entertaining styles. You won’t find the real Germany here; rather the country’s essence, much as a traveler returning from a visit might remember what he or she saw” (Safro, 2001, 135). The second, and more important part of Epcot for our purposes, is Future World, a set of nine pavilions that thematize corporate problem-solving and technology’s contributions to major issues confronting humanity[i]. As Birnbaum’s also notes,
A mere listing of the basic themes covered by the pavilions at Future World – agriculture, communications, car safety, the ocean, energy, health, and imagination – tends to sound a tad academic, and perhaps even a little forbidding. But when these serious topics are presented with that special Disney flair, they become part of an experience that ranks among Walt Disney World’s most exciting and entertaining. (Safrom, 2001, 123)

The pavilion upon which this essay focuses is the Universe of Energy, sponsored by ExxonMobil corporation. It offers the Epcot visitor an extended “educational” message in its hybridized film/theme park ride, “Ellen’s Energy Adventure,” (“EEA”) featuring Ellen DeGeneres and Bill Nye, the Science Guy, as well as other recognizable entertainment personalities.

Our interest in “EEA” is grounded in Goodnight’s observation that,
Many forms of social persuasion are festooned with the trappings of deliberation, even while they are designed to succeed by means inimical to knowledgeable choice and active participation. The increasing variety of forums, formats, styles, and institutional practices – each claiming to embody the public will or to represent the public voice – demands careful attention. If such practices continue to evolve uncritiqued, deliberative argument may become a lost art. (Goodnight, 1982, 215) Read more

ISSA Proceedings 2002 – The Relationships Among Logic, Dialectic And Rhetoric

• by: J. Anthony Blair - Department of Philosophy, University of Windsor, Windsor, Ontario, Canada

1. Introduction
A consideration of the relationship among logic, dialectic and rhetoric was found already in the work of Plato and Aristotle and others in the first golden age of Western philosophy, and this relationship has received attention down through Western history (see the historical observations in Krabbe 2000, Hohmann 2000, and Leff 2000). The late 20th century argumentation scholarly community was reminded of its salience (see Wenzel, 1980) and has returned to its examination. In the last five years or so, a flurry of activity has raised the profile of these questions in this community, particularly with the focus on how dialectic and rhetoric and their relationships bear on the identification, interpretation and assessment of arguments and argumentation (see the special issues of Argumentation edited by Hansen and Tindale 1998, and by van Eemeren and Houtlosser 2000a).

In the English-speaking philosophical community, in contrast, there has been little attention to argumentation at all, to say nothing of the relations among logic, dialectic and rhetoric. (The work of Henry W. Johnstone, Jr. is a noteworthy exception.) However, in the last thirty years a small number of philosophers, some of whom characterize their field (for rhetorical reasons) as “informal logic,” have been working out the implications of expanding the analysis and assessment of arguments beyond the identification of the deductive or entailment relationships they might exhibit. In broadening the scope of their perspective in this way, they initially (and belatedly) recognized the bearing of dialectic (see, for instance, Blair and Johnson, 1987), and more recently, the importance of rhetoric (see, for instance, Tindale, 1999). In doing so, they raise for themselves the question of the relationship among the three.

So, under the influence of the recent attention to rhetoric and to the relation between dialectic and rhetoric by the broader community of argumentation, and also due to their own internal theoretical development, some philosophers working in informal logic have come to an interest in these issues. It is from this historical situation that my own interest in this topic arises. This paper is an attempt to come to grips with the relationship of these three fields or perspectives. To begin, I explain the senses of logic, dialectic and rhetoric used in the paper. If the paper has a thesis, part of it is that there is no one type of relationship among these three, but rather several – at least four, and there may be more. For each of these types of ways the three can be related, the question arises as to how they in fact are related. The other part of the paper’s thesis is that even for each type there is not always only one way the three are related. Read more

ISSA Proceedings 2002 – Formal Logic’s Contribution To The Study Of Fallacies

• by: George Boger - Canisius College. Buffalo

Abstract
Some logicians cite the context-relativity of cogency and maintain that formal logic cannot develop a theory of fallacies. Doing so blurs the distinction between ontic and epistemic matters and engenders a subjectivism that frustrates the project of logic to establish objective knowledge. This paper reaffirms the distinction between ontic and epistemic matters by establishing objective criteria for truth, validity, and cogency. It emphasizes the importance of the ontic notion of logical consequence underlying intelligible discourse. By clarifying a notion of fallacy it shows how formal logic contributes to fallacy theory.

1. The project of informal logic
The desire of critical thinking theorists, pragma-dialecticians, and informal logicians to dethrone formal logic has animated and defined their movement since its inception in the 1970s. In general, three matters mark their dissatisfaction with formal logic.
1. They believe that the mathematical development of formal logic has led to its becoming irrelevant to the needs of everyday discourse whose medium is natural language.
2. They maintain that it focuses too narrowly on the implicational relationships among propositions and relegates to the extralogical ‘everything else’ important to the evaluation of arguments.
3. They criticize its being asymmetrical in respect of its inability to formalize fallacious reasoning and even invalidity as it has been able to develop decision procedures for valid arguments.

Wanting to analyze informal fallacies and to develop a typology to categorize them impelled informalists to develop alternative theories of argumentation. These matters have remained core concerns for them. Two essential features of arguments underpin their complaint about the posture and project of traditional logic.
1. They take an argument to consist in considerably more than a set of propositions, where one is thought to follow logically from others. Rather, an argument consists in a set of premises that allegedly support a conclusion with an intention to change someone’s belief. An argument is a dynamic social activity. Thus, argument analysis requires recognizing the question-answer, or the challenge-response, nature of interactive dialogue.
2. They insist on the contextuality of an argument. A good or bad argument consists in its success or failure to persuade a participant of a belief or to act in a certain way. An argument is evaluated in terms of premise acceptability, premise weight and relevance, and in terms of the suitability of the inferential link between premises and conclusion, all of which are relative to persons at times. Read more

ISSA Proceedings 2002 – On The Pragmatics Of Argumentative Discourse

• by: Lilit Brutian - Yerevan State University

The aim of the paper is to analyse a specific kind of argumentative discourse – conditionals – from the point of view of revealing pragmatic meanings. Conditionals (Brutian 1991, 1992) express reasoning, inference, implication, therefore they, alongside with causal utterences, are one of the main and important types of argumentation. It should be also noted that by conditionals I understand not only traditionally accepted constructions of the “If P, then Q” type but also those which can be transformed into the mentioned type. The semantic meanings of argumentative conditional utterances, including various subtle shades of meanings, have been thoroughly described, while the pragmatic aspect until quite recently has received little attention, whereas only the simultaneous consideration of both levels of meanings will lead to the adequate interpretation of such utterances. Thus, it is obvious why the pragmatic meanings of argumentative conditional discourse should be revealed and analysed.

There can be no doubt that to interprete any text (utterance, discourse) adequately, not only explicit, but also implicit, deep, non-explicit meanings must be taken into consideration. Within the last few decades many scholars have come to understand this fact. Paducheva (1985), for example, states that every text contains not only explicit, but also implicit information – meanings generated by the speaker and understood by the listener. T. van Dijk (van Dijk 1978: 331) speaks about the “deep orientation of the speaker”. Hintikka (1979: 119-150) speaks about the “hidden meaning” in a language. Many texts have been written from this perspective – highlighting the concept of “hidden grammar” by the use of terms such as “additional hidden meaning”, “shady utterance” and “additional semantic lines” (Nikolaeva 1985: 80), “substantial – subtextual information” (Galperin 1981: 40), “double-text” (Viezbicka 1978: 404), “additional implied meaning” (Arnold 1982: 34), etc. Read more

ISSA Proceedings 2002 – Religious Argument As Enthymeme: Aristotle, Paul, And Anselm

• by: Andrew J. Burgess - University of New Mexico, USA

This essay explores some distinctive features of religious argumentation, particularly as it is carried on in a classic philosophical text. The term “enthymeme” in the title carries Aristotle’s broad sense, designating rhetorical argumentation, rather than that of later rhetoricians, who stress an enthymeme’s tendency to omit a premise or conclusion.
For a paradigm case of religious argumentation in philosophy an obvious choice within the Christian tradition is Anselm’s reasoning in his Proslogion, the book containing the so-called “ontological proof of the existence of God.” The list of philosophers who have struggled with Anselm’s line of argument reads like a “who’s who” in the field, and the book continues to attract attention up to the present day. Any anthology of classic proofs in philosophy of religion would have to include Anselm’s or else give a reason for leaving it out.
Selecting Anselm requires looking back to Aristotle, along with the classical tradition generally, as the source for an appropriate rhetorical theory and thereby defines the task of this essay in the following way: first, to explore Aristotle’s broad definition of enthymeme to find out how far it may serve, not only for the purposes for which Aristotle uses it, but also for ethical-political and religious argumentation; next, to look at some distinctive features of religious argumentation, first in Paul’s epistles and then in Anselm’s Proslogion proof; and finally, to study Anselm’s Proslogion in its full rhetorical context, and to ask how it fits in with classical canons of argumentation. Read more

ISSA Proceedings 2002 – Making The Case For War: Bush’s Rhetorical Validation Of America’s Action

• by: Ann E. Burnette & Wayne L. Kraemer - Southwest Texas State University

Wars are waged through words as well as weapons. This is not to say that military or security realities do not exist apart from rhetorical descriptions of them. Rather, the rhetoric that defines a nation’s interests, describes aggressive actions, and exhorts a people to support their leaders as they commit to military operations is a crucial component in any country’s war effort. No American president could mount a war without public discourse to explain and justify the war. Even in a situation when a country has been attacked on its home soil – as the United States was on September 11, 2001 – rhetoric is necessary to contextualize the attack, give it meaning, and justify the appropriate response to it. This paper will examine the rhetoric of U.S. President George W. Bush following the September 11 airline hijackings that resulted in attacks on the World Trade Center Towers and the Pentagon, and in a downed plane in Pennsylvania. We will review three theoretical constructs that can illuminate President Bush’s discourse: presidential crisis rhetoric, war rhetoric, and the rhetoric of militant decency. We will then use these theories to explain how Bush discursively developed five themes: the nature of the crisis situation, the power of the United States, the character of the United States, the character of the enemies of the United States, and the social responsibility of America. Finally, we will explore implications of Bush’s rhetorical choices, the theoretical frameworks that we have used, and some broader international issues.

This paper will analyze six statements the president made in the wake of the hijackings: Bush’s three public appearances throughout the day on September 11, his address to the Joint Session of Congress on September 20, his announcement on October 7 that the U.S. had begun military strikes in Afghanistan, and his State of the Union address on January 29, 2002. The six speeches express an evolution of discourse as the narrative of the events evolved from a crisis to war.

In his examination of presidential crisis rhetoric, Windt (1992) argues that situations do not constitute crises until they are labeled as such by a president. While Windt (1992) excludes external military attacks on the United States from the category of rhetorically created crises, he also discusses Franklin Roosevelt’s message of December 8, 1941, asking Congress to declare war on Japan as an example of crisis rhetoric. This illustrates that even if a president faces a situation where the facts appear incontrovertible, the president’s interpretation of these facts and events defines the nature of the crisis and strongly influences the response of the citizens. In creating or defining these crises, Windt (1992) argues that presidents use three strategies. First, the president establishes that the country faces a new situation that demands a response. Here the president offers a narration of salient facts and a characterization of the motives of the agents involved. Second, the president places this new situation within an ongoing conflict between antagonistic forces. Finally, the president calls for public support of new policies. Read more